People’s profiles based on brands they consume

It is not a novelty, but still an interesting phenomenae how people can be segmented or profiled by the products they consume. Another reason why marketing is great. You can find out so much about a person based on the info where she/he shops, what he/she eats, where he/she vacations, what he/she reads and what recreation the both choose. Ask 10 questions about the person’s lifestyle, ask the brand names and you can craft a profile. Perceptions do matter. Brands become ways for us to signal about our wants and needs, existent or aspired and this is a valuable piece of data!