End of June…Feels like everybody went on vacation…so steady…even my Blog Reader is not as full with marketing articles and posts! However, there is no excuse to get into the steady easy “summertime” coma! Get out and meet new people in the industry! Get excited with the new ideas: attend a conference!
Internet Strategy Forum, Portland Chapter, is hosting a conference that should shake things up at the minimum: I know I am looking forward to it!
The sessions showcase industry experts sharing their experience and knowledge on internet marketing:
- Cammie Dunaway, Chief Marketing Officer, Yahoo!, Inc. talking about “Building Brands in a Web 2.0 World”
- Tim Kopp, Chief Marketing Officer, WebTrends, covering the topic on how to “Turn Customer Insight into a Strategic Advantage”
- Mark Colombo, VP Electronic Channels and Strategic Marketing, FedEx, sharing how FedEx sees its online strategy as a logical extension of its corporate values, and how the company’s early adoption of social networking tools like RSS, internal blogs and wikis, gadgets and other tools is helping it connect employees and customers
- Robert Scoble, VP Media Development, PodTech.net, co-author of Naked Conversations, exclaiming that ” It’s a Google World (and Facebook too!)”
- Rey Ramsey, CEO, One Economy Corp., talking about “Digital Inclusion 2.0: New Dynamics, New Solutions” and how social media can include adoption by low-income people, as the opportunities to reach an often overlooked, underserved market.
- Erik Kokkonen, VP, Global Publishing Services, CNET, contemplating on the trends of web2.0 and its adoption
- Mike Moran, Distinguished Engineer, IBM, author of Search Engine Marketing, Inc., sharing on “How the Internet changed the old marketing rules”
- Bryan Rhoads, Sr. Internet Strategist, Social Media, Intel,
– Mark Erickson, Sr. Computer Scientist, Adobe
– Mary Alice Colvin, Senior Marketing Consultant, Allyis, all three sharing their web2.0 implementation insights
Finally, there is a Digital Reception Party on Day 1 (July 19, 2007) worth attending to get more social interaction and ideas’ sharing! I know I will attend it!
Added on July 1, 2007: More coverage on the event, see the article at Portland Business Journal