Come to Portland to Attend InVerge 2007 – The 1st Interactive Convergence Conference

Inverge 2007? Portland, OR? Next week, Thursday and Friday of September 6-7, a new conference is launched by one of the internet industry evangelists – Steve Gehlen. Inspired by the ideas of Convergence Culture and Wikinomics, “Inverge”, “invergence” is a newly coined term that took its roots from the concept of convergence of digital marketing and human interaction. In other words, it represents “interactive convergence”, thus “invergence”.

Why attend InVerge 2007? Inverge 2007 is a multi-disciplinary interactive marketing conference, happening in the Pearl District of Portland, OR (which has the best restaurants in the city on every corner, charming with its urban style and bringing lively crowds of urban professionals to mingle). Join your fellow marketers and advertisers for a 2 day experience of sharing ideas and expertise. Check the list of the attendees and plan your networking opportunities. Review the event schedule and choose the topics you would like to brush up on. Browse through the speakers bios and see who you would like to connect to.

Myself, I think I would definitely check out the panel on a new Nike ZOOM footwear interactive television campaign featuring panelists from Nike, Wieden+Kennedy and Ensequence with Stephanie Otto moderating the session.

The main presenters featured:
– Joshua Green, Research Manager, Convergence Culture Consortium, MIT talking about Convergence Culture and New Media Logics
– Jeff Yapp, Executive Vice President, MTV Networks
– Chris Van Dyke, President & CEO, Nau (see recent Fast Company feature) highlighting his groundbreaking “webfront” concept that integrates the best of e-commerce with traditional bricks and mortar shopping and Nau’s digitally centric approach to storytelling and brand building.
– Slate Olson, Senior Brand Connections Manager, Nike
– Renny Gleeson, Global Director of Digital Strategies, Wieden+Kennedy
– Lori H. Schwartz, SVP & Director, Interpublic Emerging Media Lab, Interpublic Group
– Catherine Ogilvie, EVP & General Manager of the San Francisco Office, Edelman sharing her insights on brand development and who actually does contribute to its value
– Stephanie Otto, CEO / Principal, Brainstorm Communications, Inc. (interactive TV pioneer)
– Dalen Harrison, CEO, Ensequence (interactive TV platform) talking about interactive TV and its future
– Adam Richardson, Strategy Director, frog design sharing his insights on product management and its shaping into managing complex systems
– Ken Papagan, President & Chief Strategy Officer, Rentrak talking about the need for behavioral measurement of media consumption by platform
– Jason Stoddard (Managing Partner) and Ken Brady (VP, Asia), Centric, Agency of Change
– Marcelino Alvarez, Senior Interactive Producer, Wieden+Kennedy (panel)
– Bill Barnett, General Manager, Entertainment Media Works expressing his insights on how to squeeze your advertising budget
– Mark Deuze, Professor, Journalism and New Media, Leiden University (The Netherlands) sharing his thoughts on consumer generated media
– Aimee Viles, Director of Creative Services, Ensequence (panel)

The best part – the conference was timed to coincide with a number of cultural events happening in Portland during the same week to make it a fully enjoyable experience of professional networking and cultural exploration. A paid Full Conference Pass to Inverge 2007 provides you with a full access to MusicFestNW and vouchers to 3 Time-Based Art Festival events, while the First Thursday Gallery Walk is complimentary already!

To register, visit InVerge 2007 site. Have Fun! I know I will.