I am back to San Francisco, the city that still (and always) enjoys the sunshine, attending the Online Market World Conference, a full-blown event to cover the entire e-commerce lifecycle. It was almost surreal this morning to come from the yellow-and-orange-and-wet Seattle, into a sunny caught-in-the-summer-weather of San Fran – felt like I escaped from the seasons! For the rest of the week, I am looking forward to learning more about the latest and greatest in the e-business and meeting the folks in the industry that did that (eBay, PayPal, Forrester Research are among the biggest players).
So far, at a glance, the “must attend” sessions for me are:
(1) Driving Customer Acquisition and Conversion Through Word-of-Mouth Marketing (will cover the best known cases of integrating product reviews and social media).
(2) and How Analytics Affects Planning Processes (this session claims to reveal how to deploy analytics to affect the planning processes across the organization, in other words being more intelligent about your decisions).
(3) then later in the day, I am looking forward to learn how to Improve Customer Acquisition Through Analytics, through analyzing existing customer behavior and going beyond – understanding new customers. See the magic in numbers!
(4) Customer Lifetime Value – What You Don’t Know Can Hurt You – sounds rather appealing with its promise to share the methods of utilizing business intelligence to fine-tune customer retention strategies.
(5) Understanding the Business Customer - claims to cover the dos and don’ts strategies while working with B2B audience.
(6) of course, I could not let the session on Improving Commerce Site Effectiveness Through Analytics and Multivariate Testing go without my notice – revisiting the tactics of driving online sales is the knowledge that is worth hanging onto by any marketer these days.
(7) The Future of Online Advertising - should be a good recap on whatever happened to online advertising (how it evolved and where it is heading towards) within the last year that we missed while paying attention to everything else!
(8) Common Mistakes That Drive Customers Away - is a great session that will help to get back to reality and understand the buyer decision process and why it stops at some points.
(9) and finally, International Payment Options and Optimization - seems to be rather hot – as it spills the beans on the remaining international payment challenges and what the industry is doing about it.
These top 9 are my picks to engage into. Let’s see which one of them makes the deepest impression.
BTW, if you cannot attend and still want to get a piece of the informational pie, check out a free report on e-commerce trends 2007/2008 provided on the event site. Obviously, you will have to share some info to get it, but should be worthwhile.