When an existing product is revived by a new use case – miracles happen! Tide-To-Go exemplifies a stellar product already – it cleans the spots when you need it – right at the moment when they happen. The product has been in the market for approximately two years if not more (according to my own discovery of it in 2006). However, it is only now that its powerful benefit will be known to the masses!
The new campaign – “Silence the Stain” illustrates good quality, creative marketing. It surely brings the product benefits to life in a humorous yet persuasive manner: a dirty spot becomes so distractive as it almost comes to life. Brilliant theme and consistent messaging of this campaign are the standards to adopt while practicing the power of marketing! Check the ads for yourself and see which one speaks to you. My favorite – is the job interview clip.
Or the the marriage proposal:
or the date:
next one is a stop by police: