Entrepreneurship

Brilliant Marketing Gets Born When You “Become a Unicorn In a Balloon Factory”

How was your week? Really? Did you happen to create what you planned? Did you manage to create the reality you want? Or was it “just fine”? Or did you happen to hold tight to the status quo you worked for years and the work that you have done? Do you spend more time defending your projects versus creating them? If so, think again.

Creativity is an ultimate aphrodisiac of life. It is an ultimate catalyst for success in what you do. You know it. You experienced it before. Remember the time when you took over that pet project of yours that you grew faith for? Remember how fun it was to spend hours to make it happen? Remember the tribe of followers you created once the project got materialized more and more into something beautiful? You felt like an artist and you loved every minute of it?

Oddly enough, this very “seem-to-be-general” idea of finding happiness in what you do is also explored by Seth Godin in his new book “Tribes“. What I did not expect to see in the new book of a marketing genius of our times – such a simple, but yet, very prominent thought – “Create your own reality, take initiative and make things happen the way you see them, and success will follow”.

I grabbed the book with an expectation to brush up on the next “hot” marketing techniques and to my utter surprise, I find the similar idea that has been feeding my curiosity over the possibilities of life over the past few months. Seth points out that brilliant marketing happens when you lead, not just manage. I loved that!

In other words, if you ever felt like “a unicorn in a balloon factory“, or you feel like one today – in your organization – you might have opportunities for something spectacular to produce! Go and dare to make it happen! Do not ask for permission, take charge and show us what you can! We are all looking forward to your new masterpiece!

Top 3 Questions to Ask to Identify if Your Product or Business Idea is a Winner.

When the time comes to evaluate your business or product idea, with all the tools provided and research available, there is plenty infomation to make an assessment. Alternatively, it all comes to the bottom “3 questions”, according to Graig Stull et al, the authors of recently released product management masterpiece, TunedIn: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.

1) Is the problem urgent?
Make sure your business addresses a real “burning”,hot need, which can be exemplified via incurring significant costs, losing value of time and money. The book talks about the ticket resale market, StubHub – where the urgency is very visible.
2) Is it pervasive in the market?
Size matters, especially when it comes to your potential market. If the problem you solve is common and can be found in a number of scenarios or buyer personas – go for it.
3) Are buyers willing to pay to have this problem solved?
This is the key: if your potential customers are not willing to part with their cash for your service, why bother? Check all alternatives that compete with your solution and test its “marketability”. The good news is: if the urgency relates to monetary costs, your chances of charging “what-market-can-bear” grow significantly.

Ask these top 3 questions, run this “pick-the-winner” acid test, when you think about your product!

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